As part of a large-scale voter activation campaign, Aeterna collaborated with First Ave. to recreate one of Minneapolis' most storied music venues in virtual reality.

We put on a show featuring three DJs for dozens of (safely distanced) physical attendees and more than 5,000 attendees in either VR space or viewing the livestream.

We saw a spike in organic shares, user generated posts, and account engagement during and around the event.

Here's what it looked like: