10K Foundation

Case Study

Directly after murder of George Floyd, in the midst of the resulting upheaval in our community, Aeterna helped launch and market a new non-profit organization, 10K Foundation, centered around grassroots mobilization for systemic change.

Services Provided

Built and managed a website for announcing events and initiatives, connecting with press, collecting donations, and selling merch.

Strategized and organized multiple press conferences and live television interviews. 

Coverage and interviews by CNN, BBC, FOX, and major local platforms.

Created a full brand identity (logo, fonts, supplementary assets) in a very short timeline.

Built and managed Facebook and Instagram. Directed content strategy and creation. 


0 K+

Protesters Mobilized Across Four Marches

0 K+

Social Media Impressions in 14 Days

0 M+

TV and Print Impressions